Case Study
Halo / Pure Nails
Pure Nails is a leading brand in professional nail care, offering high-quality gel polish and nail systems under the Halo brand. Known for their innovation, Pure Nails provides a wide range of products including gel nail polishes, acrylics, and nail art essentials designed for professional nail technicians. The company is committed to delivering excellent customer service, comprehensive training programs, and competitive pricing, ensuring that nail professionals have the best tools to create stunning nail designs.
The Challenge
After a comprehensive audit conducted by Studioworx on the overall website performance, Pure Nails requested the marketing team, now Studio2, to deliver the recommended optimisations with the aim to improve their rankings and increase their brand visibility on the Search Engine Results Pages (SERPs). Additionally, they wanted to optimise their website using best practices, specifically with their site speed, and needed some more technical optimisations, such as more interlinking and metadata alterations. Using the audit as a basis for the work, we found several opportunities for SEO, to help boost their website’s rankings, visibility, and customer experience.
Strategy
Based on the client brief and site audit, we developed a detailed SEO strategy for their website to boost rankings, increase organic traffic, and address their pain points. A few things were done to accomplish this including:
- Lowering backlink toxicity, and improving authority
- Regular keyword and competitor research to identify gaps and search trends to action to the Pure Nails site
- Implementing SEO best practices and addressing technical audit issues, such as fixing issues with meta descriptions, headings, and alt text, amongst other things
- Undertaking keyword inclusion within the content of the website, avoiding keyword stuffing and cannibalisation
The results we’ve seen in less than a year of working with Pure Nails have been incredibly positive. They have seen:
- Authority score has gone up 5 points
- 600+ toxic domains disavowed
- 100s of meta descriptions optimised
- Almost 1,000 more keywords triggering results in SERPs; 200+ of which Pure Nails are appearing in the top 3
- Organic traffic has doubled
- Monthly users increased by 30%
We are so pleased with Studio2 as our marketing agency. They have really boosted our traffic,
and, in turn, revenue. They keep us up-to-date on everything they’re doing and all best
practices, which has helped with our customer retention, bounce rates, and overall customer
experience and satisfaction. They’re friendly, easy to work with, and have helped us grow
organically. We would highly recommend them to anyone looking for marketing services.