News and articles

29/07/2015

The ecommerce business is a tough enough industry on its own without making menial mistakes. Hopefully, this guide will prevent you from making the errors and common mistakes which make many ecommerce store owners falter rather than prosper.

14/07/2015

In the world of online sales and e-commerce, one of the biggest problems that businesses can face is getting their products seen by potential buyers. The internet is a big place, and you are effectively in competition with the whole world, so it can get pretty crowded in that marketplace. A lot of online marketing is about coming top of search results and people being able to find you, rather than the other way around. With eBay`s promoted listings, however, this can change.

29/06/2015

The way we buy online is changing rapidly. Gone are the days in which we would have to wait until we got home to our desktop or laptop computers to send our orders, as thanks to the rise in technology we are now able to make purchases on the go via mobiles and other handheld devices. In recent years we've seen a massive increase in mobile sales, with experts predicting it will grow further by over 80 per cent in 2015. Retailer eBay now sees 40 per cent of their listings now being touched by handheld devices.eBay Responsive Listings

16/06/2015

When it comes to eBay success for your business, having good listings is essential. In a similar way to SEO, when people are looking to buy something, they want the product that they are looking for be easy to find, with good descriptions (including photos) so that they know exactly what they will be getting, and for the buying process to be quick and easy.

15/05/2015

Sometimes, customers may want to know more about a product than through its on-site description, and writing about them through other mediums can actually help to increase their sales as you appeal indirectly to the customer. These can be an important form of marketing if the articles are published on third party websites and what’s more, this can be a good and quick way to clear items you may have a large amount of stock of. Here’s a few simple ways to showcase your products.

14/05/2015

Deciding who to trust with the development of your website is a big thing for any brand, let alone if your whole company is based online. There's more to it than just seeing who can come up with the best design unfortunately, but here are some tips to ensure that you place your trust in the right hands.

29/04/2015

One of the hardest things when starting a new business is knowing how to get your brand out there, especially if you’ve not got any marketing or advertising experience. However, fear not - here are a few tips to help your company get the recognition it deserves.

13/04/2015

It might seem a bit daunting when setting up your online company as to what you need to get started. However, rest assured – here is a guide to all of the essentials that can help to keep your business ticking over.

19/03/2015

The launch of Google’s much-discussed new mobile update has finally arrived, and it’s never been more important for your site to be user-friendly to people using these devices. In a statement issued in February, the company announced that the new update wouldn’t directly affect webpage rankings.

08/03/2015

You’ve got a website, great! You’ve taken the first step in giving your business the digital angle it needs to progress, the next challenge is keeping customers on your page interested and away from competitors. Here are 10 tips on how to ensure you don’t have them clicking ‘back’…

12/02/2015

In a similar way to many other areas, the internet has opened up a whole new world of new options when it comes to online shopping. It is allowing what were once physical shops to expand their customer base from not just a small town in the British countryside, but now to the whole world.

01/02/2015

When it comes to choosing who we buy from, or do business with, there are two factors that most people consider these days – the quality of the product and the user experience. With the increase of people buying from the internet, it is now a lot easier to find the product that you are after. For example, if you knew that you wanted a specific product, the internet gives you the option of a number of different places to buy it from, and this means that people are now looking for other reasons to choose to buy from one business, instead of another.

11/01/2015

Recent Google Panda algorithm updates have punished sites with thin or poor quality content making it more important than ever for your site to offer users more than just eCommerce, it needs to become a destination. Gone are the days where keyword stuffing was common place, search engines have become wise to this and will now punish sites with irrelevant content and an overload of keywords. So with all of this to content, how do you go about creating good quality content, without it taking up all of your time?

08/01/2015

It’s more important than ever that your company is well represented on social media, and Facebook is one of the most popular platforms to choose from. One of the greatest advantages for companies using Facebook is the ability to target specific audiences with your campaigns, something advertisers had previously only dreamt of. So, how do you get it started?

29/12/2014

Marketing online is vital for online retail stores and with the online industry pushing for new and innovative ad formats and ideas it is getting easier to create successful advert campaigns and promotions. In order to influence and steer purchases though you need to realise the main importance is on reaching the right audience.