News and articles

31/05/2023

Email marketing is one of the most effective and cost-efficient marketing channels available but to maximize your ROI, you need to track your results and measure your success

12/05/2023

Running an ecommerce store, you know how important it is to sell more products on your website. After all, a website which converts traffic could be the difference between becoming a booming success or stagnating with your competitors. 

26/04/2023

Opening a new online shop? Or maybe you’re wondering if the grass is greener on the other side of the eCommerce field? Either way, you’ve got the same question on your mind: which is the best eCommerce platform?

12/04/2023

With the rise of ecommerce, having a great user experience has become more important than ever. A positive user experience can lead to increased sales, repeat business, and improved brand loyalty.

Here are some tips to help you provide a great ecommerce user experience:

29/03/2023

E-commerce is a rapidly growing field, and understanding the key metrics that drive online businesses is essential for success. In this article, we will cover some of the most important e-commerce metrics you need to know, including customer acquisition cost, conversion rate, average order value, customer lifetime value, churn rate, and more.

01/03/2023

In recent years, influencer marketing has emerged as a powerful tool for e-commerce businesses. With the rise of social media platforms, influencers have gained large followings and the ability to sway the purchasing decisions of their audience.

08/02/2023

Amazon the largest online retailer in the world, dominating the ecommerce space with millions of customers ordering each year.

16/12/2022

Boxing Day sale, January sale or Winter sale? The huge worldwide sale event that start on or after Christmas day is known by several different names but they all have the same purpose: to drive sales during the post-Christmas comedown.

02/12/2022

Writing a Christmas gift guide is an incredibly strong marketing move at this time of year as it lets you show off your products and will inspire your customers, especially when they’re shopping for friends and family who are difficult to buy for!

17/11/2022

Black Friday is now arguably the biggest days in the calendar for online shopping as shoppers start to prepare for Christmas.

19/10/2022

A well written eCommerce product description can be the most powerful selling tool that you have, not only because it will entice customers to buy but it can increase your visibility on search engines, getting new customers to visit your online shop.

Here are our top tips on how to write a great product description in 2022.

01/09/2022

Social media can be frustrating for many eCommerce store owners because you think you don't have the time or the creativity to keep up with it, given how many platforms there are.

26/07/2022

Google is where the world goes to search, shop and connect. With highly-popular platforms such as Search, Gmail, YouTube and more, the company has an amazing ability to reach consumers all across the world and gather billions of data points about each and every one of us. What if you could promote your products in all these spaces without having to manage the campaigns? Google Performance Max ad campaigns are ready to make this a reality. Read on to learn more!

07/06/2022

Over 75% of online shopping carts are abandoned before checkout. The reason? Inefficient, unclear and poor checkout experiences. Luckily, we have the solutions.

We’ve all been there – a full cart ready for checkout being left at the last minute due to unforeseen costs, membership requirements and convoluted payment processes. In order to increase checkout conversions, retailers need to create a smoother, more intuitive checkout system for their customers, and this guide is here to help. 

With the addition of seven simple changes and amendments, online retailers can create a far more enjoyable checkout process, helping bring in new and repeat customers. Read on to find out exactly how these issues can be fixed, and improve your conversions.

07/06/2022

The first two instalments of our deep dive into conversion rate optimisation looked at defining conversion rates and how important they can be to the success of an online store. We then took a tour through the various data-driven insights that can help increase these figures. Now, in this final section, we are looking at the practical ways that you can enhance your website to optimise conversion rates and keep consumers coming. Read on to find out more.