News and articles

06/01/2017

Choosing a Magento theme can, at first, seem like a bit of an expedition. Each one luring you in like a genie beckoning you make a wish to only discover that theme is not quite what you’d wished for. Stumbling upon ‘the one’ only to discover it’s already taken by a rival. We’ve all been there.

21/12/2016

The best must have Magento extensions of 2016 can change a lot in your e-commerce store. In this post we put all the extensions into 6 major groups:“Performance”, “SEO”, “Frontend, UI, usability”, “Loyalty, referral campaigns”, “System, backend”, and “Marketing, sales”. All of them are tested and accepted by Magento developers, so you will only deal with the most reliable tools. Two other important things about “The best must have Magento extensions of 2014? are novelty and relevance of further described products.

21/12/2016

Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had a particular set of skills. Skills so accurate and impactful that they eventually became ecommerce titans. Skills that are about to be revealed…

21/12/2016

The rise of the internet and e-commerce means that the marketplace for business has drastically grown over the last few years. Where most businesses in the past have been limited to only selling to customers in close proximity, with people being able to access websites or online marketplaces such as eBay, we are now seeing business selling to people from all corners of the earth.

30/11/2016

For people who conduct their business either partly or exclusively on Amazon – or indeed online in general, there are many things which need to be considered. One big issue is that you must ensure that you are adequately protecting your product in shipping. Of course, whilst the product is in your hands, you treat it well, and the likelihood is that when it is in the hands of the consumer, they look after it. However, when it is in the post, it’s another story.

04/11/2016

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

04/11/2016

When a business designs their website, it is important that they do so with specific goals in mind. These goals need to run alongside their general business aims, working in synchronisation to push the business forward.

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

18/10/2016

For any business who operates fully or partly online, branding can be a major factor in its success. In fact, businesses who don`t pay particular attention to building a brand online will often find themselves behind their competitors in terms of the success

11/10/2016

In the world of e-commerce and online sales, branding plays a vital role. Consumers increasingly are looking to buy more than just a product. They want to know about a company, buy from people who see the world in a similar way to them, and a lot of this can be communicated through branding online.

21/09/2016

The world of e-commerce is already a big one, and is still growing. There are many benefits to running a business online, an obvious one being that you have very few overheads, meaning that costs can be kept lower than they would have been in the 'off-line' world.

14/09/2016

There is an old phrase that says, “You will never really understand someone until you walk a mile in their shoes”. And whilst this is often used to encourage people to stop judging others until they know everything about what is happening in their life, it is also the premise behind using ‘User stories’.

14/09/2016

For a lot of businesses who operate online, using Amazon to sell their products can be an excellent way to promote their business, be found by consumers and offer a security to customers which wouldn`t necessarily be the case for businesses who only sell through their websites or lesser known listings sites.

25/08/2016

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

25/08/2016

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.