July 2016 Archive

21/07/2016

There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific shops.

20/07/2016

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

13/07/2016

One of the biggest factors in the business world today is trust. It seems that business has come a full circle since the concept of the high street was born. Back in those times we bought from our friends, those who we knew and that we trusted – Mr. Smith the greengrocer and Mr. Black the tailor. As capitalism took hold, we saw an emergence of chain stores and bigger, grander one-stop shops – huge supermarkets where we could buy everything from our weekly shop to school clothes, through to the kitchen sink.

06/07/2016

Anyone who is familiar with business today will know about the value of up selling in the marketplace. Regardless of whether you are on a shop floor or an eCommerce site, up selling is an effective way of maximising the result of a sale.